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Small business today was the embodiment of that idea. Today, as much as ever, there are outstanding opportunities in the small business market.

Think about it. Big business puts out a controlled product that appeals to the masses. Selling nationwide, there isn't much attention paid to particular regional differences. Small business fills this void. It's not necessary in an environment of lower overhead and more flexibility to have a product that necessarily appeals to

the masses. You might produce, out of your own home, Tshirts and apparel with local slogans and insignia on them. This product will likely appeal to the locals and certainly may have some fascination for tourists, too. It's not something a major company is likely to fashion because of its limited audience attraction. But you don't need to sell as many units to operate a successful small business.

There are numerous examples of small businesses having local flavor that become an overnight sensation nationally. Numerous franchises and grocery distribution outlets later, the original owners are ready to cash in -- big time!

Perhaps you have that kind of ambition. It may be that your idea for a home-based business may have a national market. It's wiser to start smaller if you don't have a lot of initial capital. If you have access to capital, that's a different story.

But you don't have to make it that big to be a financial success. You can make thousands of dollars a week from our own home without having to invest that much capital in the business start-up.

BE YOUR OWN BOSS

Most people dream of being their own boss. This is true for many reasons. First, every country has that kind of promise. If you play by the rules, there is virtually nothing you can't accomplish. Second, it's not often that much fun working for someone else. There are plenty of rules to follow. There are specific hours to be in the office. There are specific sales goals that must be met. And on and on. Your own business isn't going to be a vacation, but when you go in early and stay late, you're doing it for you; not the person who signs your paycheck. Third, the control of running your own business is both exciting and, at times, overwhelming. Responsibility is at your feet. There is no one to pass the blame off to, but small business owners wouldn't have it any other way. They take a chance every day by running their own shop. Yet many wouldn't trade it for working for someone else again if they can possibly help it. The risks are great, but the rewards can be greater. The independence that comes with being your own boss also calls for a rigid discipline on your part. Because you are the one setting your own hours, there is no one to tell you what time to start, what time to knock off, what time to take lunch, how much work must be accomplished each and every day. This is the drill you must teach yourself. You have to set your own goals and objectives, financial and otherwise. You'll have to analyze your market, what you will produce, how much it will cost to produce, who you will distribute the product to and how much you will charge.

You will also know what your profit margin will be on each unit. Knowing that, and how long it takes to produce one unit, will help you to set up your work schedule. It might be ten to twelve hours a day to start, much longer than you worked for someone else. But instead of a paycheck equal to a small portion of the profit, you'll keep the entire profit margin for yourself. It's a whole new world!